Wye Valley Brewery Sportive

The Land of Hops & Glory is back. This early season sportive set in the beautiful rolling Herefordshire countryside between the Malvern’s and the Wye Valley.

Once again the event will be based in Stoke Lacy at the home of Wye Valley Brewery. As in previous editions of the event the route is set in an area of the country labelled the "Hop Shires".

Riders will register in the car park behind the brewery before setting off. This stunning route takes riders around this verdant local landscape with plenty to admire in the distinctive red soils, hop farms, apple orchards and views of Hay Bluff and the distant Welsh mountains.

The route winds its way through the quiet Herefordshire lanes passing many of the local hop farms, which supply the numerous breweries in the area and others much further afield.

After tracking the route of the River Wye the ride skirts the Much Marcle ridge before heading up towards the Malvern Hills, the inspiration behind many of the works by Edward Elgar, not least of all the rousing - Land of Hope & Glory.

What's included?

  • Event centre facilities and parking
  • Goody bag to include a bottle of Wye Valley's finest beer!
  • Free tea and coffe during and after the sportive
  • Mechanical support
  • Medical support
  • Full route marking
  • Rider public liability insurance
  • Feed Stops en-route
  • Pick-up wagons
  • On site catering
  • Event photography by MJF Photography
  • BBQ and refreshments for sale at the finish

Entry Options

Half Pint
Full Pint
Voucher Half Pint
Voucher Full Pint

Refunds/Transfers/Instalments

Please see https://www.letsgovelo.co.uk for details on refunds and transfers.


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79 racers
Debbie Troth Andrew Troth Claire Crichard Nicola Dixey Adrian Higgins David Morris Nick Preece Rich Moles Richard Rawlings Rob Nicholls Adrienne Burgess Bella Bardswell James Hill Chris Padley Lee Thomas Matt McNELIS Tim Snaith Allan Meek John Morrish John Rowland